Ensure your male customer has the ultimate shaving experience with these top tips from Mus Ismail, the owner of Ted’s Grooming Room
- Shave after a shower, as the heat and moisture help to open pores and soften the hairs, making hairs more flexible and letting the razor glide more easily across the skin, preventing razor burn and ingrown hairs
- Follow with a good moisturiser to further soften the hairs and hydrate the skin
- If using a manual razor, shave in the direction of hair growth to help prevent ingrown hairs. Shaving against the grain can twist hairs and invert them back into the skin
- Don’t be tempted to dry shave with an electric razor, as doing so can damage skin and encourage shaving rash
- Use a post-shaving balm to prevent irritation and re-hydrate the skin
The brand guide
Ted Baker Post Shave Balm
This moisturising balm contains eucalyptus extract and sweet almond oil to soothe dry skin after shaving.
RRP £9, KMI Brands, tedbaker.com
Nivea For Men Sensitive Shaving Gel
Enriched with chamomile for delicate skin, this gel-come-foam lathers up to give razors a smooth glide, easing irritated skin and leaving it soft and supple.
RRP £4.54, Beiersdorf, nivea.co.uk
Wilkinson Sword Hydro 5 Power Select
The three vibration settings on this razor allow users to select the right one for their needs, ensuring a close shave. It also has a battery power indicator, hydrating gel reservoir and ultra glide blades with skin guards to protect skin.
RRP £12.99, Wilkinson Sword, wilkinsonsword.co.uk
